Does OpsIQ support funnels and conversion attribution?

Yes, OpsIQ supports funnel analysis, conversion goals, multi-touch attribution, UTM/source tracking, and revenue-related journeys where connected systems provide the event data. It can distinguish outcomes such as new purchases and renewals when that information is available. However, it is important to note that attribution is an analytical model and does not serve as proof that one specific touchpoint caused a sale.

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